01 · Color Palette
Primary Brand Colors
These three colors define the Team Samarpan Foundation visual identity. Use HEX for digital work, RGB for photography/screens, and CMYK for print applications like i-cards, letterheads, and merchandise.
SAMARPAN ORANGE
Primary · Brand accent
Samarpan Orange
HEX#FC8235
RGB252, 130, 53
CMYK0, 65, 85, 0
PantoneOrange 021 C
SAMARPAN ROSE
Secondary · Gradient partner
Samarpan Rose
HEX#E8465C
RGB232, 70, 92
CMYK0, 85, 55, 5
Pantone1795 C
MIDNIGHT NAVY
Primary text · Dark surface
Midnight Navy
HEX#14315A
RGB20, 49, 90
CMYK100, 82, 32, 22
Pantone7687 C
02 · Supporting Palette
Neutrals & Backgrounds
Use these for backgrounds, secondary text, and card surfaces. Cream and Soft Peach add warmth without competing with the primary colors.
CREAM
Background · Warm surface
Cream
HEX#FFF7F0
RGB255, 247, 240
CMYK0, 3, 6, 0
SOFT PEACH
Card fill · Callouts
Soft Peach
HEX#FFF1E6
RGB255, 241, 230
CMYK0, 5, 10, 0
INK BLACK
Body text · High contrast
Ink Black
HEX#1B1F2A
RGB27, 31, 42
CMYK75, 65, 45, 65
MUTED GREY
Secondary text · Captions
Muted Grey
HEX#5B6478
RGB91, 100, 120
CMYK65, 52, 32, 22
03 · Signature Gradient
Brand Gradient
The signature gradient goes from Samarpan Orange to Samarpan Rose. Used on the logo icon, primary CTAs, and hero elements. Direction: 90° (horizontal) for buttons, 135° (diagonal) for large fills.
#FC8235 → #E8465C
| Property | Value |
|---|
| CSS | linear-gradient(90deg, #FC8235 0%, #E8465C 100%) |
| Print (angle) | 0° = horizontal, 45° = diagonal-up, 90° = vertical |
| Stops | Start 0%, End 100% (no midpoint) |
04 · Typography
Font System
Digital work uses Inter (Google Fonts, free). For print, use Inter if licensed or Poppins as fallback. For Marathi/Devanagari text, use Noto Sans Devanagari / Mukta.
Headings · English
Inter
Bold 700 · ExtraBold 800 · SemiBold 600
Team Samarpan
Use for: Names on I-cards, headings, brand mark
Body · English
Inter
Regular 400 · Medium 500
Serving communities through education, health, and empowerment.
Use for: Description text, addresses, contact details
Headings · Marathi/Hindi
समर्पण
Noto Sans Devanagari · Mukta · Baloo 2
टीम समर्पण
Use for: Marathi names, Devanagari script
Small caps · Labels
Inter · Uppercase
Letter-spacing 2-3px · Bold 700
SECTION 8 COMPANY
Use for: Job title, department, category tags
05 · Logo Usage
Logo Variations
Available in 3 variants — full color on white, all-white on midnight, and all-white on orange. Choose based on background contrast.
06 · Usage Rules
Do's & Don'ts
✓ Do
- Use HEX #FC8235 exactly for Samarpan Orange
- Print CMYK (0, 65, 85, 0) for orange on paper
- Keep 12mm minimum clear space around logo
- Use Midnight Navy for body text on light backgrounds
- Include Section 8 Licence #185648 on official docs
- Use gradient from Orange to Rose (never reverse)
✗ Don't
- Don't use random orange shades (must be #FC8235)
- Don't stretch or distort the logo
- Don't put orange text on rose background
- Don't rotate the gradient direction
- Don't use less than 12mm logo size on print
- Don't add shadows/effects to the logo
07 · I-Card Specification
Identity Card — Print Specs
Recommended specifications for volunteer/staff I-card printing.
| Element | Specification |
|---|
| Size | 85 × 55 mm (Credit card size) |
| Bleed | 3 mm on all sides (91 × 61 mm total) |
| Safe area | 4 mm inside trim edge |
| Resolution | 300 DPI |
| Color mode | CMYK for print (not RGB) |
| Material | PVC / Matt laminate 760 micron |
| Corners | Rounded 3mm radius |
| Header BG | Samarpan Orange (#FC8235) or gradient |
| Body BG | White or Cream (#FFF7F0) |
| Text color | Midnight Navy (#14315A) on light BG |
| Logo placement | Top-left or top-center, 18mm width |
| Photo size | 25 × 30 mm passport-style |
| Photo border | 2mm Samarpan Orange |
08 · Reference Layout
I-Card Mockup
Sample layout for reference. Front side includes photo, name, role. Back side has contact, address, Section 8 registration.
Front
TEAM SAMARPAN FOUNDATION
PHOTO
Volunteer Name
Volunteer ID: TSF-2026-001
Community Outreach
Valid Till: Dec 2027
Back
Team Samarpan
A Section 8 Non-Profit Company
Licence No: 185648
Registered: Ministry of Corporate Affairs
📧 contact@teamsamarpan.org
📱 +91 9423068960
🌐 teamsamarpan.org
Files & Assets
Required Logo Files
Available for download at your web hosting or ask for the master files:
- logo.png — Main color logo (transparent BG)
- logo-white.png — All white logo (for dark BG)
- logo-h.png — Horizontal wordmark version
- logo-black.png — Monochrome black
- Samarpan Logo Colour Code.pdf — Master color reference
Vector files (.ai / .cdr / .svg): Request from contact@teamsamarpan.org